CRM Manager

CRM Manager

Key Responsibilities

• Driving strategy, execution, and data-driven activations.
• Staying up-to-date with CRM trends, hot topics, and media, particularly in football and gaming.
• Update and manage web and mobile platforms, ensuring accurate translations, engaging content, and relevant updates.
• Planning, executing, and reporting on quarterly and monthly marketing campaigns for our product verticals (Sport & Casino).
• Creating compelling copywriting from scratch or adapt existing editorial concepts together with the content team.
• Developing, scheduling, and implementing CRM campaigns using Email, SMS, and Tele-Marketing tools.
• Analyzing campaign performance to refine strategies and improve engagement and activity.
• Conceptualizing and deliver effective internal and external marketing promotions, ensuring seamless execution.
• Collaborating with copywriters, designers, customer support, and marketing managers to align campaigns with brand objectives.
• Maintaining the Social Media strategy together with the Social Media team to grow and engage our audience.
• Analyzing data from Email, SMS, and Tele-Marketing campaigns to optimize future activations.
• Contributing ideas and recommendations to improve engagement and retention strategies.
• Fostering constructive working relationships with team members across departments.

Requirements

• Bachelors degree in Marketing or similar preferred and/or 1+ years experience CRM / Marketing..
• The ability to work in an entrepreneurial, fast-paced culture and innovative marketing team, but also able to demonstrate an in-depth understanding of core processes and principles.
• Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure.
• Fluent in written/ spoken English
• Basic HTML knowledge will be considered a plus