Head of Acquisition

Head of Acquisition

Responsibilities:

• Develop and implement comprehensive acquisition strategies to drive player growth in Switzerland, Turkey and any future markets.
• Identify and prioritize key acquisition channels, including digital marketing, partnerships, affiliates, and media buys.
• Lead, mentor, and motivate the acquisition team, fostering a collaborative and high-performance culture.
• Set clear objectives, provide regular feedback, and ensure the professional development of team members.
• Oversee the planning, execution, and optimization of acquisition campaigns across various channels.
• Monitor campaign performance, analyse data, and adjust strategies to maximize ROI and player acquisition.
• Identify and establish strategic partnerships to enhance our market presence and reach in Switzerland and Turkey.
• Utilize data and analytics to measure the effectiveness of acquisition efforts.
• Prepare regular reports and presentations on key performance metrics and provide actionable insights to senior management.
• Stay informed about industry trends, competitor activities, and market developments in the iGaming sector.
• Conduct market research to identify new opportunities and areas for growth.

Requirements:

• Proven experience in a senior acquisition role within the iGaming industry, with a strong emphasis on the Swiss market.
• Existing network and relationships within Switzerland are essential.
• Experience or networks in Turkey are a significant advantage.
• Fluent in English; proficiency in German, French, or Turkish is a plus.